The Five-Minute Standard · in writing

For Independent Used-Car Lots Doing 20–200 A Month:

We Sign For The Five Minutes That Decide The Deal

Answering a web lead inside fifteen minutes closes fifty percent more deals. Every vendor in your lobby has told you that. None of them signed for it.

// Free teardown

Four Fields. Nothing Attached.

Tell us where to send it. Within 48 hours you’ll know exactly where your online lane is leaking — even if you never hire us.

In your inbox within 48 hours
Written by the operator, not a closer
Yours to keep, hire us or not

We do — under five minutes, around the clock, on 95% of your leads, or the month is free. Photography, website, tracking, paid traffic and lead automation, run by one team against one number: cost per car sold.

Commercials
$2,500 a month, flat. 0% of ad spend.
Commitment
Month to month from day one. $0 setup.
Ownership
Site, ad accounts, pixel and data stay yours.

Response-time and close-rate figures: Foureyes, 2025 — 22,500 dealership websites

Delivered to your VDPs · Marketplace feeds · Google Ads · Meta · GA4 · Your CRM

See the six pieces we run — or what the teardown covers, item by item.

// Outcomes

Always Know Which dollar Sold The Car

Six things change in the first ninety days. Each one has a system behind it, and the same operator answers for all six.

Never lose the click to the franchise store down the road.

Inventory photography

Stop paying for traffic that lands on a page which cannot close.

Website & VDPs

Know what a sold unit costs, by channel and by VIN.

The proof layer

Answer every lead before the customer opens the next tab.

Automation

Move budget to what sells cars weekly, not quarterly.

Paid traffic

Have one person to call when something looks off.

A named operator

// The market, in numbers

Most Of Your Online Spend Is Working. Nobody Can Tell You Which Part.

0%
of sales leads are mishandled
Foureyes, 2025
0%
never make it into the CRM at all
Foureyes, 2025
0%
of leads arrive while the store is closed
Digital Air Strike, 2018
$0
of advertising per vehicle retailed, at a franchise store
NADA Data, 2025

That last one is the frame for ours. At fifty units a month, $2,500 flat is $50 of management per car you retail — and the media budget stays on your own card, at cost.

Foureyes 2025 lead-handling study, 22,500 dealership websites · NADA Data 2025 is franchise advertising cost per unit, cited as market context, not as your result

// The situation

Dealer Principal / General Manager:

You run an independent lot. Walk-ins and referrals are flat, and you already know online has to carry the growth from here. But you also know the current setup is not built to.

  • 01 A web vendor who shipped a brochure and called it a website Vehicle pages that don't convert, forms that don't reach the CRM, and a load time that dies on lot Wi-Fi.
  • 02 An ad guy reporting impressions, clicks and CTR Never units. Never gross. Never which campaign paid for the car that left the lot on Saturday.
  • 03 Back-lot phone photos losing the click Same year, same miles, same price as the franchise store down the road — and their listing looks like a catalog.
  • 04 Leads sitting for hours While the customer fills out three more forms and buys from whoever answered first.
  • 05 Four vendors, four invoices, four stories A web company, an ad guy, a photo kid and a CRM rep who have never spoken to each other — and nobody owns the result.

// Why we exist

We've Seen A Lot Of That, And Decided To Build The Other Thing

Growth for Dealers is an operator, not an agency. We build the software we run on — our own vehicle pricing and market engine, and our own photo production pipeline — because the vendor market never offered them as one thing.

The team that builds those tools is the team on your account. There is no media desk taking a cut, no account manager relaying questions, and no reporting layer designed to look busy.

What we're judged on

One operator. One dashboard. One invoice. And one number: what it costs you to sell a car online.

  • Built and run by the same team
  • No media desk taking a cut of your spend
  • Reported in units and dollars, weekly

// What we run

Five Systems. One Team.

We replace the whole vendor set and answer for the only number that settles it: units sold from online, and what each one cost.

01 Inventory photography

Every Unit Shot Like A Factory Catalog

Your team keeps shooting on a phone in the back lot. We cut the vehicle out, drop in a clean studio floor, fix the light, stamp your watermark and hand it back sized for every marketplace. Roughly a minute a car. An outside editor charges $45 to $120 a vehicle to do it slower.

  • Background replacement
  • Light & color correction
  • Your watermark
  • Per-VIN delivery
  • Marketplace presets

Send us 10 VINs with the form — they come back with the teardown.

02 Website & VDPs

A Site That Sells, Not A Brochure

Inventory feed wired in, vehicle pages built to convert, trade-in and finance forms that push straight into your CRM, and load times that survive a phone on lot Wi-Fi.

03 Paid traffic

Budget Against Gross, Not Impressions

Search, Performance Max, vehicle ads and retargeting. Your card, your ad accounts, your data — we're the admin, never the middleman on your media.

04 The proof layer

Which Click Sold Which Car

GA4 installed properly, call tracking, VIN-level attribution and sales matchback — one dashboard you open at 6am instead of six logins nobody signs into.

05 Automation

Answered In 60 Seconds. Every Time.

Instant reply to every web lead, missed calls texted back before the customer dials the next lot, follow-up that runs at 11pm — all written into your CRM, all 10DLC compliant.

Not Sure Which One You Need First?

That's what the teardown answers. We go through your site, your listings and your public ads, and tell you which of the five is costing you the most units this month.

Get my teardown

// The engagement

Your Definitive Partner For The Online Lane

Different from the agencies quoting you now: we build an acquisition system inside accounts you own, and we stay accountable for what comes out of it.

One Team, One Invoice

Photography, site, media, tracking and follow-up under a single operator. No vendor triangle, no finger-pointing.

Your Accounts, Your Data

Media runs on your card at cost. We never mark up spend, never take a percentage, and hand over admin access whenever you ask.

Cost Per Car Sold

VIN-level attribution and sales matchback, so the weekly report ends in units and dollars rather than impressions.

The Five-Minute Standard

First response under five minutes, around the clock, on 95% of leads — measured by timestamp, reported monthly, and the month is free if we miss it. Every missed call texted back.

No Setup Fee, No Contract

Month to month from the first invoice, 30 days' notice, nothing charged to start. We'd rather earn the next month than hold you to a year of it.

Independent Dealers Only

No franchise co-op program deciding who is allowed to touch your marketing, and no OEM template to work around.

// How it works

Three Steps. The First One's Free.

01

Fill Four Fields

Your name, your store, where to send it and how you prefer to be reached. No card, no contract, no call to sit through. Add ten VINs and we'll shoot those too.

02

Get The Teardown

Within 48 hours, a written walkthrough of your site, listings, public ads and tracking — every leak we found, ranked by dollars. Yours to keep whether you hire us or hand it to your current agency.

03

We Build And Run It

$2,500 a month, flat. First systems live in weeks, not quarters. One dashboard, one operator, one invoice. Month to month from day one, nothing charged to set up — we'd rather earn the next month than hold you to a year of it.

// The switch

Switch Vendors Without Going Dark

You already have a site, an ad account and a photo process. None of it gets switched off on a promise.

We Run In Parallel

The current setup keeps running while the replacement is built. Nothing is turned off until the new one is live and you have watched it work.

You Approve Before It Ships

New photo sets, new vehicle pages and new campaigns come to you first. Nothing reaches a marketplace you have not signed off on.

Your Accounts From Day One

We come in as admin on accounts you own. Nothing is created under our name, so there is nothing to untangle if you leave.

The migration plan, with dates, is part of the teardown.

// Scope

Everything You Need For The Online Lane, In One Engagement

Inventory & merchandising

  • Per-VIN photo production and delivery
  • Background replacement and studio floors
  • Light and color correction
  • Your watermark, every marketplace size
  • Merchandising cadence: new arrivals, price drops, aged units

Website & VDPs

  • Inventory feed integration
  • Vehicle detail pages built to convert
  • Trade-in and finance forms wired to your CRM
  • Mobile load time and Core Web Vitals
  • Ongoing conversion-rate work

Paid traffic

  • Full account setup and integration
  • Google Search, Performance Max and Vehicle Listing Ads
  • Meta prospecting and retargeting
  • Keyword, market and competitor research
  • Ad copy and creative direction
  • Budget pacing against gross, not clicks

Measurement

  • GA4 and conversion tracking, installed properly
  • Call tracking with recordings
  • VIN-level attribution
  • Sales matchback against your DMS
  • One dashboard and a weekly written report

Follow-up & automation

  • Sixty-second reply to every web lead
  • Missed-call text-back
  • Long-tail follow-up sequences
  • 10DLC-compliant messaging
  • Everything written back into your CRM

The relationship

  • A named operator, not a ticket queue
  • Direct channel for day-to-day questions
  • Admin access to every account we touch
  • License and data transfer on final payment
  • US business hours and a US number

// Who and where

Built For How Your Lot Actually Works

Stores we build for

  • Used-car independents
  • Luxury
  • Exotic
  • Specialty
  • 20–200 a month
  • Single rooftop
  • Multi-rooftop groups

No franchise co-op program deciding who is allowed to touch your marketing, and no OEM template to work around.

Channels we operate

  • Google Search
  • Performance Max
  • Vehicle Listing Ads
  • Meta prospecting
  • Retargeting
  • Marketplace feeds
  • Your own VDPs
  • GA4
  • Call tracking
  • SMS follow-up

Your CRM, DMS and inventory provider: we name the integration in the teardown rather than discovering it in week three.

// Before you ask for it

Let's Not Waste Each Other's Time

Ask For It If

    Skip It If

      // Straight answers

      Three Things You're Thinking Right Now

      01

      “You Have No Dealer Case Studies.”

      Correct. We are new to this market, and we are not going to put someone else's numbers on our page and call them results. What we have instead is the standard in writing, a month-to-month agreement, accounts that stay in your name, and a free teardown you can read before you risk anything.

      Every vendor in your lobby had a first dealer. The difference is what they charged them and what they promised in writing.

      02

      “My Store Is Different.”

      Parts of it are — your market, your mix, your CRM, your co-op situation. None of that changes where the money leaves: photos that lose the click, vehicle pages that cannot close, a lead sitting unanswered for four hours, and tracking that cannot tell you which of it worked.

      The teardown is built on your VINs and your live ads, not a template. That is why it takes forty-eight hours instead of five minutes.

      03

      “I Already Have An Agency.”

      Then take the teardown and hand it straight to them. We mean that. It is a written list of what your current setup is and is not doing, ranked by dollars, and it cost you four fields.

      If they fix it, you got a free audit and we lost nothing we had. If they cannot tell you what a sold unit costs by channel, you have learned something worth more than forty-eight hours.

      // The commitment, in writing

      The Five-Minute Standard

      Every web lead answered in under five minutes, around the clock, on at least 95% of the leads that arrive in a calendar month. We report the number every week whether it flatters us or not. Miss it in any month and that month's fee comes back — the month itself, not a discount on the next one.

      • Measured on your CRM's timestamps, not on ours
      • Reported weekly, in writing, good news or bad
      • Counts from the first full month the automation is live
      • No percentage of ad spend, ever — a flat monthly fee

      The full terms travel with the agreement, before you sign anything. If a clause in them does not match this paragraph, this paragraph is the one we will honour.

      // The teardown

      What Six Hours On Your Store Turns Up

      A written report on your inventory, your listings, your live ads and your tracking. Not a template with your logo dropped in the corner. This is the whole contents.

      Your listings

      • Which live VDPs lose the click on photo one, and what fixing it is worth
      • Your photo set beside the three closest competitors in your market
      • The units where merchandising, not price, is what is aging them
      • Every listing missing a field the marketplaces rank on

      Your site

      • What your vehicle pages cost in mobile load time — measured, in seconds, on a phone
      • Which of your forms never reach your CRM (this one surprises people)
      • The path from a marketplace click to your trade-in form, and where it breaks
      • What a buyer on lot Wi-Fi actually sees before they give up

      Your paid traffic

      • Where your Google and Meta ads are bidding against your own listings
      • What you are paying per lead now, by channel, from what is visible outside the account
      • The spend going to people who had already found you
      • The keywords your market is buying that you are not showing up for

      Your measurement

      • Whether GA4 and conversion tracking are installed correctly (usually: not quite)
      • What is missing before anyone could tell you cost per car sold
      • How many of last month's sales your setup cannot attribute to anything
      • The calls nobody is recording and nobody is counting

      The part nobody sends you

      • The two or three fixes with the shortest path to another unit a week, in order
      • What each one is worth in dollars, and what it costs to do
      • A migration plan with dates, for whenever you want one
      • What we would not touch, and why

      And if you send ten VINs

      • Those ten units shot, corrected and delivered — free
      • Background replacement and studio floor on every one
      • Your watermark, in every marketplace size
      • Yours to upload whether or not you ever hire us

      // Why it costs nothing

      A New Operator Has Two Options

      Tell you about results we have not produced yet, or do a piece of the work and let you judge it. We picked the second one, and it is the only reason this page has a free offer on it at all.

      The teardown is the same audit that opens a paid engagement: six to eight hours of an operator's time on your store. We do it before you have paid anything — there is no setup fee to recover it with — because it is the only honest sample we have to give you.

      If it is thin, you will know inside ten minutes and it cost you four fields. If it is good, you will know exactly what we are like to work with before you are on the hook for a single month.

      — Daniel Melo, founder
      Growth for Dealers · the operator who writes your teardown

      P.S. If you would rather judge the photography than the writing, put ten VINs in the form. We shoot those ten and send them back on the same terms: yours to keep, nothing attached.

      // For anyone hunting the catch

      • No card. Nothing to pay, now or later, to get it.
      • No call to sit through. If you want one after reading it, you ask us.
      • No drip sequence. The teardown, and one follow-up. Two emails.
      • No list swaps. Your details are not sold, shared or rented.
      • No strings on the file. Keep it, forward it, hand it to your current agency.
      Get my teardown

      Four fields · 48 hours · yours either way

      // Still here

      Then You’ve Read The Whole Thing.

      Same four fields as the top of the page, same terms. You already know what lands in your inbox and what it costs you, which is nothing.

      No card · no call · no drip sequence

      // FAQ

      Asked Every Week

      Still unsure? Ask for it anyway. Worst case you walk away with a free teardown of your online setup and ten cars photographed.

      Get the teardown

      // Ready when you are

      Three Ways To Start

      01

      Get The Teardown

      Four fields. Within 48 hours you get every leak we found in your site, listings, ads and tracking, ranked by dollars.

      Start here       02

      Send Ten VINs

      Add them to the same form and we shoot those ten units for free. You judge the photography on your own inventory before anything else.

      Same form       03

      Read The Field Notes

      How we think about attribution, speed to lead, merchandising cadence and what cost per car sold actually includes. With the numbers behind it.

      Open the blog

      Every Day You Wait, Someone Else Answers Your Lead

      Get my teardown

      The Five-Minute Standard · in writing

      Get my teardown